Mission
Impact
About
The name metopio comes from combining the Greek words μετά and τόπος, which can be translated to “after place.”
As the name suggests, Metopio is taking a step forward in people and land knowledge for responsible purposes.
The company has two main products, Atlas and Analytics. The first one offers a deep understanding of communities so that organizations can understand their industries’ audiences.
With its Analytics platform, companies can add value to their workflows and set measurable context for actionable insights.
By blending its products, businesses can tell data-driven yet compelling stories.
Strategy
The main faced challenge was the absence of previous work on UX/UI. T
he team had to focus on creating a solution that could add features without losing usability or scalability.
This disadvantage enclosed several edges, such as developing the product’s value proposition and ensuring intuitive user onboardings.
We started by conducting deep research on the products, its competitors and most importantly, its users.
With the gathered data, we ran a Design Sprint to reformulate the product.
Metopio’s platform now reflects its value, purpose and users.
All these elements work in simple and intuitive ways so that users can focus on data strategies.
