Culture

Our Values

UX disruptors for over a decade, crafting unique designs with user-centric empathy

Meaningful processes

We believe that happy teams are the foundation of successful projects and products. Thus, our team works hard to create positive environments for businesses, clients, and team members. If all parties feel good about their work, projects have a meaningful impact and inspiring quality, even under moon landing pressure!

Honest
approach

True friends want what's best for you! And that’s precisely what we wish all our collaborators and partners: to reach their full potential and thrive in all their endeavors. With that approach, we direct clients towards full-cycle, business-proof choices that lead them to the best product and project outcomes. Even when the path seems tough!

Teamwork
strategy

Our team's confidence, experience, communication, and collaboration skills are definitely our best strengths. At all stages, we foster a great sense of ownership by encouraging all teammates to bring their Technology, Development, Design, and Management ideas to the table. Of course, this practice goes for our partners, too!

Leadership

We have vast experience in engine revenue, cost efficiency improvement, risk reduction, and company future-proofing. Due to this, our strengths and skills blend smoothly to drive your ideas into thriving business solutions. We combine creativity and technical expertise for product usage and lasting ROI in the Digital Transformation era. Our managers are ready to handle all aspects of your project!

1

Ismael Larrosa

Ismael Larrosa

Co-Founder & CEO

Ismael is the founder of the Capicua brand and the majority owner of its parent company, Larnick SRL. Further, he has over ten years of experience managing Software and Design projects. A flexible, service-oriented professional, he brings a unique blend of creativity, analytical skills, and cost-effective solutions. Ismael is also an avid collector of vintage advertising items and a fan of Mad Men.

Ismael Larrosa - Capicua CEO
2

Carlos Traibel

Carlos Traibel

Partner & COO

Carlos's strategic vision and smooth Design and Brand Management coordination ensured him successful endeavors, like recasting PwC as a global brand. While he joined the team in 2013 as a UX/UI Designer, he transitioned to Project Manager before landing his role of COO. With his incredible intuition and patience, Carlos leads business success while relying on human, people-first approaches.

Carlos Traibel - Capicua COO
3

Mauricio Nicoletti

Mauricio Nicoletti

Co-Founder & CCO

Mauricio was the first to join Ismael in Capicua's offices. While starting as a designer, he handled different roles, including administration and HR. As the company grew, he returned to his true passion, leading the Design team. He has tremendous professional experience in digital and printed design, with a portfolio that includes companies like TT Logics and PwC and brands like The Discovery Channel and Cartoon Network.

Mauricio Nicoletti - Capicua COO
4

Rosina Varela

Rosina Varela

People Care Chief 

Before Capicua, Rosina already had a promising career with ventures like Prometeo and Oktana Corporation. She became a part of the team in 2020 as Head Recruiter and grew to People Care Chief. In this role, she is key to developing and managing collaborators' well-being programs that foster team members' growth, like partnerships with renowned academic institutions for continuous learning that updates teams' knowledge.

Rosina Varela - Capicua People Care Leader
5

Pablo Restuccia

Pablo Restuccia

CTO

With vast international experience working abroad in New Zealand and Spain, Pablo's portfolio includes Matchmind and Vodafone's caliber. Once Larnick SRL transitioned into Product Development, his management knowledge was key as he led the tech department. Nowadays, Restuccia works as the Development Team Leader while being a partner at Larnick SRL.

Pablo Restuccia - Capicua CTO

Join the team

Our remarkable team of over 100 professionals works across the globe in over ten different countries and time zones. Yet, with our many online and in-person events and instances, we don't let distance keep us from sharing! Core to our values, we foster team building that leads to solid, long-term relationships. We trust all team members to share their ideas, thoughts, and knowledge, as we believe all insights matter when raising the bar of Digital Transformation. Are you looking for a challenge to deliver quality products and experiences? Join our team!

QA Automation

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UI/UX Designer

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WordPress Developer

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