Mission
Impact
About
Marathon Kids was created in 1995 when Kay Morris started reading reports on the rise of child obesity.
These studies stated that this rise was closely related to the lack of exercise.
Studies claim that only 20% of kids do at least an hour of exercise a day.
MK was born when Morris asked herself how to share her love for sports with younger generations.
While expecting 200 kids in the project’s first year, over 1.600 got on board. Over 25 years later, it involved over two million kids.
The project will keep working as long as people are willing to overcome movement or health obstacles.
UX UI Design
We renew the image of Marathon Kids entirely, endowing it with values like vitality and dynamism.
Likewise, we paid special attention to accurately showcasing the company’s core value of cultural diversity.
Our team built a UX unique graphic concept with a defined palette and easy-to-find information for each member.
Through our photography curation, we also reaffirmed aspects like fun and belonging sentiment.
Marathon Kids rises as an advanced-guard Digital Transformation tool to encourage kids to improve their quality of life.
Nowadays, its website includes all highlights to help understand the platform and its goals better.
Some edges include testimonies and alliances, such as the one with Nike.
It also shows the systems and criteria to track daily progress and goal achievement, as well as its Mission, FAQs and News.
It’s a responsive platform that combines multiple techs in a practical, attractive, and 100% UX-focus way.
Worth Mentioning: Marathon Kids won Best Emerging Technology Solution of EdTech Awards in 2021. The platform is well-known for its enhancement of each person’s daily road to a healthier life.
Technology
We started by combining React, React Native and Node. To this stack, we added Bitbucket’s Code Repository and Traefik & Ngnix’s Web Server.
Our team also leveraged PostgreSQL’s Database (RDS AWS) on Dev (T2 small), Stage (T2 large) and Prod (T3 2X large).
To centralize communications, we add a Headless WordPress CMS, Salesforce CRM and Docker’s containerization.
"Their experience helped us define how we need to move forward as an organization." — Derek G., Marathon Kids’ Technology Chief
Strategy
For starters, Marathon Kids had to consider goal measurement, involvement levels and safety precautions. With that scope in mind, we built a solid structure with data storage and vital metrics to members’ commitment.
We designed profiles for each type of participant, paying attention to core values like fun and freedom.
Marathon Kids for Kids
MK offers a unique ID and QR code for each child that gets scanned at the beginning and end of workouts to keep track. It counts daily activities by, for instance, equating 20 minutes of moderate training with a mile.
Marathon Kids for Teachers
Teachers also have a specific type of user on the app. They can set goals on times or distances in school-related activities. Likewise, they can equate daily activities to add them up in students’ advances. Yet, they need to get approval not only from institutions but also from parents.
Marathon Kids for Parents
As mentioned, Marathon Kids offers a special profile type for parents. The core goal for this category is to get them in their children’s activities. It also provides conversation topics to deepen parent-children bonds through joint exercising.
Marathon Kids for Organizations
There are also profiles for any organization worried about well-being and quality of life. Camps, churches, OTS programs: Any communitarian organization can sign up for free.
