How to Build Websites with Good UI?

User Interfaces (UIs) are key in capturing and retaining users' attention! Yet, a clunky interface can make users click that “back” button faster than you can say "experience." That's why this blog post will show you the key elements for building websites with good UI. Are you ready to achieve a perfect balance between functionality and aesthetics?

What isUser Interface (UI)?

User Interfaces, also known as UIs as an abbreviation, are visual communication points between users and machines, specifically for computers and digital products. UI comprises everything you see and interact with on a screen or device that allows you to give instructions and receive information.  

In this context, “interface” refers to visual and interactive elements, encompassing from layout and navigation to responsive and interactive design. The goal of User Interfaces is for users to have smooth and intuitive experiences when interacting with digital products. Yet, as you may have guessed, achieving websites with good UI can be quite a hassle!

Key Features of Websites with Good UI

1. Simplicity

Websites with good UI simplify complex tasks by showing info and procedures in clear and concise ways. Smooth UIs strike the perfect balance between showing enough information without overwhelming users or compromising the understanding of workflows. By reducing clutter and focusing on essentials, designers can ensure users can easily find what they're looking for. Clear navigation and well-organized content further boost accessibility for users with different disabilities, ensuring websites with good UIs are usable by diverse individuals. 

2. Consistency

In UI Design, consistency ensures all design elements, like schemes, typography, and icons, are constant throughout the interface. This feature helps users feel familiar with the interface, making it easier for them to navigate and find what they need. Consistency goes beyond visual elements and includes interactions and user flows. Users build trust in platforms when encountering familiar patterns and expected behaviors across different sections! Feedback mechanisms, such as error messages and success notifications, also contribute to the success of websites with good UIs.

3. Hierarchy

Visual hierarchies display and present elements for users to feel instructed at all stages needed to browse your website and achieve their goals. With the right hierarchy, websites with good UI directly guide users through the site and focus on important actions. For example, in an e-commerce website, visual hierarchy is responsible for highlighting buttons such as “add to cart.” This emphasis helps users navigate through the site to achieve desired actions and achieve successful shopping experiences. 

4. Responsiveness

Great User Interfaces smoothly adapt to different screen sizes without sacrificing either usability or design. In websites with good UI, responsiveness also encourages users to explore and interact further while considering the particularities of each device and screen size. Interactive elements, such as animations and hover effects, not only make more engaging interfaces but also tell users if their course of action will indeed allow them to succeed in their intended goal. In this context, responsiveness boosts dynamic User Experience that will make users more comfortable to come back to after. 

5.  Micro-interactions 

Micro-interactions, known as microinteractions as well, are small, focused moments that provide feedback, guide users, or even add a touch of delight. UI Designers can leverage these interactions to build more engaging and enjoyable experiences! A great example of a micro-interaction can be an unavailable-to-click button depicted in a more gray tone than its available counterpart. Other examples include loading spinners for in-progress actions or subtle animations for successful actions. While these actions may seem small, micro-interactions greatly contribute to polishing websites with good UI!

Why Design Websites with Good UI?

Sites with good functionality and pleasing aesthetics encourage users to spend more time exploring and interacting! These two elements can lead to an improvement in business KPIs, such as higher conversion rates, whether users are making a purchase or signing up for a service. Websites with good UI help lower bounce rates while avoiding confusing users, which can lead them to abandon your site. In the long term, a professional-looking UI also fosters company reliability, making it a vital element of brand reputation. 

Conclusion

By prioritizing elements such as clarity, consistency, and interactivity, you can build websites with good UI that offer top-notch experience and help you achieve your business goals! Consider the needs of all users, put a special emphasis on accessibility, and always pay attention to feedback to further improve the experience your website offers users! As a UX-focused Product Development company, we have your back in case you want to design a top-notch website but don't know where to begin.