Although a product's price and quality are certainly important, a pleasurable User Experience (UX) is also crucial.
In fact, 73% of customers consider their experience to have a critical role in their purchasing decisions.
User Experience can make or break a product, and businesses that focus on UX tend to have more customers happy.
Let’s have a deep dive into the benefits of prioritizing UX for business success!
What is a User Experience in Business?
In the business context, User Experience focuses on how audiences engage with a product or service.
IT companies can offer a wide array of products, such as websites and mobile apps.
According to HigherVisibility, if a website’s layout is unattractive, 38% of users will disengage with it.
This shows how important a user-centered design process and proper Interaction Design are for Customer Experience (CX).
In this context, UX Design focuses on meaningful user interactions, including User Interface (UI), Interaction Design and Usability Testing.
Why is UX Important for Businesses?
A top-tier UX can directly translate into tremendous benefits!
First, customers are more likely to stick around when a website is easy to use and navigate.
UX Design that meets user needs can substantially boost customer loyalty, customer retention rates and Return on Investment (ROI).
A good User Experience can also smooth processes, reduce customer support questions and lower development costs.
Mike Gualtieri from Forrester says that a well-designed User Interface can raise web conversion rates by up to 200%. Likewise, UX can do it by up to 400%.
That’s why a key element of successful UX business strategies includes involving real users in the design process.
By doing so, companies can build digital products perfectly adapted to both specific audiences' needs and business goals.
How Does User Experience for Businesses Work?
1. User Centricity
Imagine trying to bake a cake without knowing who you're baking it for.
The same goes for UX —you need to know what your users and customers want and like!
Do your research, talk to your users, conduct user surveys and analyze how they would interact with your product.
For example, HubSpot discovered through usability tests that its record page design was hindering user productivity.
The team looked at how users interacted with the site and collected feedback to find problems like slow loading times and tricky layouts.
To address this, HubSpot hid unnecessary information, enforced consistency, and removed redundancies.
This made it easier for reps to scan and act on data and decreased the page's load time.
As a result, the experience was noticeably faster across the board, which ultimately increased user satisfaction and productivity.
2. User Enjoyment
A good UX Design process is also crucial for businesses to provide clear and compelling products.
Do you remember the last time you used a confusing product? We are certain that you didn't use it for long.
Straightforward products, from the color scheme to the font choice, make it easy for users to find what they need to complete their tasks.
In this context, Zappos saw a significant increase in sales after redesigning its website.
By using AI, they tracked customer sentiment and structured data to extract the nuggets.
With a focus on UX, improvements included clearer navigation and a more intuitive layout.
That resulted in an increased Net Trust Score (NTS) and customer loyalty.
3. User Feedback
In User Experience Design, it's important to keep asking for feedback from real users!
With this approach, companies can iterate their products to meet users' changing needs.
A great way to understand where to improve is by analyzing user behavior and interactions.
These interactions can include abandonment rates and engagement levels.
Apple is a great example of incorporating customer feedback through product feedback, website feedback and support tickets.
It also sends out Net Promoter Score (NPS) surveys to assess customer satisfaction and the likelihood of recommending products.
According to Forbes, listening to customers isn’t something Apple does once a year or a quarter but all the time.
When you prioritize digital experiences, you're basically investing in your customers. It shows that you care about their experience and want to make their lives easier!
Conclusion
To wrap it up, happy target users mean a successful business!
A positive UX plays a major role in user satisfaction, which can translate into increased sales and business growth.
With over a decade as a UX-driven Full Cycle Agency, we're passionate about well-designed products.
Ready to take your User Experience Design to the next level? Let's talk!
