Artificial Intelligence (AI) is one of the most transformative tools in the business landscape, being described as the "most profound tech shift of all of our lives."
According to Forbes, around 82% of CEOs and business leaders believe that it will have a huge impact on their business processes.
In this context, using AI tools can boost productivity, reduce costs, improve customer service, and bring huge business growth opportunities.
Let's explore some of the most popular AI tools for businesses!
Why Are AI Tools Important For Businesses?
AI tools can bring huge benefits, from automating repetitive tasks and translating content for foreign audiences to analyzing vast amounts of data.
These are just some of the reasons why Hubspot declares that AI tools can provide great value in boosting Customer Experiences.
Content creators, for example, can use Artificial Intelligence tools to gather data to create resonating blog posts and social media posts while gaining insight into user behavior and engagement to understand how personalized content performs.
What's more, Twilio's report on "The State Of Personalization 2024" reported that over 89% of B2B and B2C directors believe the ethical use of AI can give businesses a competitive advantage.
However, the Harvard Business Review mentioned that implementing AI can nurture human qualities, emphasizing the importance of investing in these tools along with human potential!
8 Popular AI Tools For Businesses
1. Bing Copilot
Formerly Bing Chat, Bing AI is an AI-powered search engine backed up by GPT-4 and Microsoft that provides "context-aware" results through a chat interface.
The best part is that it provides the sources it uses for its answers and supports multiple formats, including lists, Excel files, code, CSV files, tables, and even images.
Bing can also be seamlessly integrated with other office tools such as Word, Excel, Teams, and PowerPoint, making it useful for office jobs and administrative tasks.
2. Grammarly
Grammarly is an AI-powered writing assistant that enables businesses to write clear, concise, and error-free content.
At the same time, the writing tool has a tone detector that allows teams to check whether the content conveys what they seek or not.
Its advanced features include a Generative AI (GenAI), which writers can use to improve, rewrite and identify content gaps.
Grammarly seamlessly integrates with other tools, such as Gmail, Jira, Google Docs, Slack, Google Meet, and Microsoft Teams.
3. Zapier
Zapier is a tool for professionals seeking to streamline complex tasks and optimize workflows.
With this automation platform, users can describe the tasks and tools they want to automate and send them as a prompt.
The tool generates custom automation workflows tailored to those requirements, which makes it one of the best AI tools for productivity.
4. Hubspot
Hubspot is a popular Customer Relationship Management (CRM) platform with key features that nurture sales, customer service, and marketing strategies.
The platform can assist with tasks such as creating marketing campaigns, pipelines for high-quality prospects, and managing customer behavior and interaction in real time.
Moreover, it has additional features that allow teams to write personalized email campaigns and follow-ups with clients.
5. Buffer
Buffer is a platform used to schedule social media content through a user-friendly interface.
The tool has an AI assistant that recognizes the types of content performing best on each specific social media channel.
This feature is great for writing new content tailored for a specific social media platform or rephrasing existing content for better performance.
Likewise, Buffer AI Assistant has options for making the copy sound more casual or formal and it can also shorten or expand the text as needed.
Buffer AI Assistant can also brainstorm ideas for posts and translate the copy to multiple languages to reach global audiences, easing A/B testing.
6. Perplexity AI
Perplexity is a search engine that uses GenAI to deliver fast, human-like text with great accuracy.
Backed by Originality.ai, over 80% of its users claim it delivers unbiased and accurate information.
Perplexity can receive prompts with up to 25MB files, which can be analyzed, summarized, or used for targeted results.
Additionally, it pulls data from all over the internet in real time when users ask a question to get the most relevant and up-to-date information.
7. ElevenLabs
ElevenLabs is an AI tool for voice synthesis, allowing businesses to generate high-quality voices for videos with its text-to-speech, text-to-sound-effect, and translation features.
This tool has a core feature that allows you to clone your voice to use for projects like narrating audiobooks, customer service support, video editing, eLearning, and film and TV dubbing.
8. Adobe Firefly
Firefly is an image generator that uses GenAI to streamline the content creation process.
Businesses can seamlessly integrate Firefly APIs into their workflows to scale creative content generation.
This tool can automate tasks by generating high-quality images and editing assets based on user prompts, enabling the creation of hundreds of asset variations tailored for specific customer segments.
Moreover, businesses can train their Firefly model with existing assets, ensuring that the generated content remains on-brand and consistent across campaigns.
Conclusion
AI has become an indispensable tool for changing how business operations deliver value.
However, automating repetitive tasks, personalizing high-quality content, generating images, and scheduling and publishing content is not enough.
To harness Artificial Intelligence’s full power, human teams and their user-driven approach are key!
As a UX-driven Product Development agency with over 14 years of experience, we fully understand how useful AI tools can be to streamline workflows and optimize processes.
Feel free to reach out if you'd like to hear about our unique approach to bringing even the most disruptive business ideas to life.
