Artificial Intelligence (AI) has reshaped how businesses approach their strategies, and the Digital Marketing industry is no exception.
It's not surprising that the market value for AI in this industry is projected to reach 107.5 billion USD by 2028, which is nearly seven times the value it had in 2021.
Moreover, according to a survey, up to 80% of Digital Marketers use at least one form of AI to streamline marketing tasks.
If you're eager to know how to enhance your digital marketing strategies with AI, dive in and start learning!
What Is Artificial Intelligence In Digital Marketing?
AI in Digital Marketing uses any form of Artificial Intelligence, such as Machine Learning (ML) and Large Language Models (LLMs), to optimize the efficiency and productivity of Marketing teams while reducing marketing efforts and operating costs.
Moreover, AI-powered tools can be very effective at analyzing customer interactions, helping marketers understand consumer behavior to deliver more personalized Customer Experiences to their target audience.
How Are Digital Marketers Using AI?
1. AI for Data Analysis
Data Analysis is one of the most common uses of Artificial Intelligence, as it helps to identify and analyze valuable insights into market research, competitors, user behavior, and user needs.
Getting unbiased data from customer feedback with the help of AI tools like Brand24 and Qualtrics can be the key to enhancing customer satisfaction.
2. AI for Reporting
AI marketing tools, like Improvado, for report generation help collect, transform, present, and customize reports to improve monitoring performance of marketing initiatives like email marketing campaigns or social media posts.
Businesses can gain quick, actionable insights from vast amounts of data to make more informed decisions.
By the way, using AI to automate reporting has helped businesses save up to 100 hours a week!
3. AI for Research
Around 39% of Digital Marketers use Artificial Intelligence solutions to enhance market research.
Tools like Appinio help researchers understand customer behavior, users’ preferences, and future trends, as well as draft customer questions for surveys and interviews.
AI can significantly enhance research in Digital PR by streamlining the process of identifying high-authority websites and relevant influencers for link-building campaigns.
AI-powered tools can analyze vast datasets to discover the best content angles that resonate with a target audience, improving outreach strategies.
Digital PR SEO agencies leverage AI to refine their link-building efforts by automating prospect research and assessing content performance, ensuring more impactful and data-driven PR campaigns.
4. AI for Content Personalization
By harnessing the valuable insights gathered through research and Data Analysis, marketers can create content tailored to the customer base's needs and preferences.
Personalized content can be applied to a wide range of efforts, such as social media posts, product recommendations, and offers to boost customer engagement.
A great example of this is MailChimp, which has an AI solution called Intuit Assist, which can help create personalized email campaigns based on the audience.
5. AI for Content Creation
Digital Marketers are already using AI to support relevant content creation, including images, written content, and video.
Generative AI (GenAI) tools, such as Midjourney, ChatGPT, and Sora, can assist in creating images, product descriptions, emails, social media posts, ebooks, and blog posts.
Remember that you should use AI as a collaborative tool and not as a replacement for human creativity in the content creation process!
6. AI Chatbots
Thanks to Natural Language Processing (NLP), Modern AI-powered chatbots can offer seamless customer service 24/7 with human-like assistance, with up to 86% of customers reporting positive experiences.
Zendesk and Hubspot are great examples of platforms that provide AI chatbots, including features like reporting, insights, and flexible integrations.
The Challenges of AI In Digital Marketing
AI-generated content has been a game changer for marketers. Still, AI tools are sometimes prone to hallucination, which can seriously affect quality.
Over-relying on these advanced technologies can lead to misleading, incorrect, or biased content with no real value.
Also, AI models could rely on unauthorized use of personal data, which goes against data protection laws, such as the California Consumer Privacy Act (CCPA).
As companies like OpenAI have already faced lawsuits due to their data collection practices, Digital Marketers must ensure complete compliance with data privacy laws when creating personalized experiences.
Lastly, building close relationships with your target audience is not something you can do with AI, as every effort requires human intervention!
Being over-reliant on AI can cause digital marketers to lose connection with their audience segments.
In the end, one of the major challenges for marketers is finding the right balance between Artificial Intelligence and human interactions! i
Why Use AI for Digital Marketing?
AI has quickly become a remarkable tool for streamlining repetitive tasks, which could help the success of digital marketing efforts.
Studies show that around 54.6% of marketers think AI is essential to the success of their campaigns.
What’s more, nearly half of marketers said they save three hours a day on average, thanks to AI tools.
Similarly, 79% of top marketing executives report a significant boost in the Return on Investment (ROI) after investing in AI to support marketing teams.
As a result, AI has become a tool to consider in Digital Marketing for businesses wanting to remain competitive.
Conclusion
AI has had a major impact on Digital Marketing strategies by helping companies increase productivity, conversion rates, and revenue with data-driven insights.
There's no doubt AI can help deliver more value. Yet, we believe that the human touch is 100% crucial.
As a UX-driven Product Development Agency with over 14 years of experience, we totally agree with that!
Feel free to reach out to learn more about our unique blend of AI-based tools and human-centered strategy!
