The Divi Builder Experience

Table of Contents

About Divi
Divi Difference
Divi Experience

The Divi Builder is touted as the best way to build a website. But, is it really? We say maybe, depending on what type of site you are building. In this article, we'll be breaking down the advantages and disadvantages of using Divi.

About Divi Builder

With a 97% five-star rating among its over 19000 reviews on Trustpilot, Divi is Elegant Theme's main product. According to BuiltWith, the Wordpress' plugin is in over 3M sites around the world. Within these sites, 1,7% are on the Top Million Sites by Traffic.

The Divi Builder is a drag-and-drop page building tool, with responsive editing and custom CSS controls. It includes a visual editor, and it's aligned with the WYSIWYG (What You See Is What You Get) editors. On the other side, its biggest letdown is that it isn’t as fully customizable, or lightweight, as a WordPress template coded from scratch. Both of these are valid points, and ones we have to consider in relation to the type of site we have to create.

About The Divi Builder

Divi offers over 40 different modules, letting you add text blurbs, sliders, images, etc. They are customizable… up to certain point. Often, to make a Divi page match a planned design, you’d have to apply custom CSS, or even custom-coded modules.


All those great functionalities are, when not used, extra. A Divi-built page is, somewhat, slower than one that is custom built. The thing is, a client looking to make their company website typically has more pressing concerns.

Sometimes, clients have budgets, deadlines and a product they absolutely need to exhibit in the most professional format possible. And also, it’s become increasingly common for clients wanting to be able to update their own content, from blog pages to product descriptions. The Divi Builder allows developers and companies to offer another solution to their client’s problems, in an easy and fast way.

The Divi Builder Difference

The Divi Difference

A page coded from scratch, versus one using a page-building tool, like Divi, gives devs and team an amazing control over the functionality of the site, but it also requires:

• More development hours
• A more expensive hourly rate, since it requires coding and a higher level of technical expertise
• Back and forth between our design and development teams to make sure design and usability is correct

Divi streamlines the development process. It allows design teams to directly apply they mock-ups into a live web page. If they have to run into a stumbling block or need a section to be custom coded, they have the help of our development team, but they largely can work independently.

For instance, one time, a client of ours came with an urgent project. They need a new version of their website, complete before an important conference. Furthermore, they want an easy-to-use content management system, preferably a visual editor, to be able to update their own content. The problem is, the project needs to be done affordably and within one month’s time. With Divi, we assembled such a large site (89 pages worth, in fact) in the required timeframe, and with the price and editing abilities the client requested.

The Divi Builder Experience

Our Divi Experience

Our design team loves it, because they are in control. They love the sense of creative possibilities when they have the ability to build pages themselves. On the other hand, the client can use their budget toward making awesome design and UX that will improve their image, versus being tied up in coding hours for minimal payoff. It’s easy to solve Divi problems or learn new tricks, due to the sheer volume of videos and tutorials that have been published. There is good documentation on the Elegant Themes site, and its large community of users significantly extends the information available.

Plus, we know how to design with Divi in a way that will be applicable to the builder’s capabilities, in case any of our clients have interest in working with this tool. This is most important when working on projects with strict budgets where we have to avoid hours making customizations. It’s possible for our development team to easily code custom modules in React should the need arise. As far as speed goes, with properly optimized images, and avoiding slow-loading plugins, a Divi page will still load quickly.


In general, page builders generate a sort of love-hate reaction amongst web developers. In the case of Divi, while some love its clear interface and the lighting speed it takes to produce a stylish page, others say it's the technical antithesis of a good web development. Divi isn’t a catch-all solution for everyone. But we know it's a useful tool for projects with a tight budget that require speed and control over design. What are your thoughts about Divi and page builders?

Are you looking for a fast way to launch your website? With our wide knowledge of the Divi Builder and its plugins and extensions, along with its combinations with different frameworks, we can make your project to see the light with top-tier design and functionality. Let's get in touch!

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