Mountain culture

Kühl is a Utah-based company established in 1990 by a group of outdoor sports enthusiasts. They currently design and manufacture a line of top-selling pants, shirts and outerwear. Their products can be found in the best outdoor retailers nationwide and on their own ecommerce website.

Capicua was asked to energize Kühl’s existing ecommerce site, redesigning the home and product pages, as well as the checkout experience. The project went so well that we have continued to regularly collaborate with Kühl on design projects, such as email campaigns.


Web Redesign
We achieved a solid revisualization of the company’s website, giving it a more contemporary and clean look. The new site features an easy-to-navigate interface, a mobile-responsive framework and interaction with users via blogs and articles.

Email Campaigns
Our team creates email blasts for Kühl, establishing a format that integrates text with images and allows for creative font choices. This process involves coordinating with the company’s team to get content, images and level of items in stock.