Medical cannabis marketing

GrüneLabs is a pharmaceutical laboratory which seeks innovation in the processing of botanical specialties for the production of medicines.

Grüne Labs


Grüne Labs


Marketing services, branding and website


Create a suite of marketing services from branding to videos




Grüne is a company involved in producing pharmaceutical quality cannabis extracts for medicinal use.


Grüne is a supporter of the Batar Foundation, a non-profit organization aimed at helping children with West Syndrome and Refractory Epilepsy. They advocate the investigation and use of medicinal cannabis to treat children with these diseases.


They contracted Capicua for a suite of marketing services that included the creation of their logo, branding and website, and the production of promotional videos.


Their main goal was to generate an extract that serves as raw material for the development of medicinal products, combining biotechnology and innovation.


GrüneLabs is a pharmaceutical laboratory which seeks innovation in the processing of botanical specialties for the production of medicines with high technology, for children, adult and veterinary uses. It has locations in Uruguay and Portugal.


Recent legislation in Uruguay has opened the door for new cannabis enterprises. As cannabis is a new industry that still carries some controversy, it was particularly important for Grunë to show that they are a professional provider of a pharmaceutical product.

In order to achieve this, a challenge for our team was to research other pharmaceutical companies and how they were handling their branding.


We led the high-end branding leaning on the name Grunë, the German word for green. This name gives the impression of a serious and technologically advanced company, while referencing the product in a way that doesn’t elicit negative connotations.

For the company’s website, we initially provided something basic, allowing the company to have an online presence while they grew their physical one. The site has since evolved and now allows investors access to see the company’s monthly reports. We also created a polished business plan and presentation templates in order to favorably show Grunë to their investors.

We produced a series of videos for the foundation that covered their activities at Uruguay’s Expo Cannabis 2018, as well showed information about the organization through testimonials from Batar Foundation and animations.

Worth Mentioning

What started as a contract for brand creation has turned into a long-term relationship with additional roles. We look forward to continuing working with the company and being at the forefront of a new industry.

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