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Achieving Profitability and Operational Efficiency

With APX, aesthetic practice professionals can now access an incredible educational platform to improve their productivity and profitability.

APX

Client

APX

Services

Full Stack Development & Experience

Tasks

Promoting an advanced-guard platform for dedicated services

Mission

APX is a cloud solution created to increase profitability and employee productivity.

Impact

The APX Platform is a one-of-a-kind cloud solution. It increases the profitability and employee productivity of aesthetic practices. To do so, it translates raw data into actionable KPIs and insights.

Services

Capicua provided complete services in its partnership with APX. This encompassed full-stack development and UX-focused design to create satisfactory experiences.

Goal

APX aims to provide an all-in-one educational space for aesthetic practice owners.

Story

Terri Ross, a renowned industry consultant, founded the APX Platform in 2021. The venture reunites over 30 years of experience in the aesthetic industry. Further, it offers on-demand solutions that include training, analytical calculators, and KPI reports. As a business, APX was born due to COVID. Among its reasons were staff turnover and the lack of training of newly-hired staff. So, it offers sales and financial training to achieve profitability and operational efficiency. The platform rises as a solution for the future success of aesthetic practices. For this, they rely on moving onto a data-driven business.

Its business offer has three main topics: Training, Analytics, and Community. The Training area offers on-demand business courses focused on productivity and profitability. Moreover, the Analytics edge provides financial calculators and intelligent dashboards. And, its Community brings professionals together through mentoring and coaching.

Challenges

With the vast proposal received, our team faced many challenges. We needed to understand the core of its business to achieve satisfactory solutions. Also, we needed to develop a robust yet light structure to meet the platform’s needs.

Solutions

Technology

We combined React on the front-end to develop the platform and NestJS on the back-end. Further, we hosted it on AWS and chose PostgreSQL as its Database Management Software. For the employee's training, we lied on the [Coassemble](https://coassemble.com/) integration. Its Corporate eLearning provides a comfortable, educational environment. Moreover, with [Boldbi](https://www.boldbi.com/), we could embed analytics and business intelligence. Also, on business applications, we went with Caspio's solutions. Its level of customization allowed us to create a unique solution for APX. For design, we relied on Figma's incredible adaptability and attention to detail.

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